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Maya Ellison
Senior Product Designer
Seven years turning ambiguous problems into interfaces people can use without being taught. Currently building the system twelve product teams design against.
About
Design systems only work when the people using them do not have to think about them.
I started out doing brand work and kept drifting toward the parts nobody wanted to own — the empty states, the error copy, the eighth screen in a flow. That turned into systems work, which is where I have stayed.
Most of what I do now is making decisions once so that other people do not have to make them twelve times. A good system is not a library of components; it is an argument about what the product is, written down clearly enough that a team can disagree with it.
7.8yr
experience
2
roles
2
projects
10
skills
What I work with
01
Design
Figma, Design Systems, Prototyping, User Research
02
Frontend
React, TypeScript, Tailwind CSS
03
Tools
Framer, Notion, Linear
Experience
Senior Product Designer
Northlight
Lead designer for the core platform team. Shipped a unified design system adopted across 12 product surfaces, cutting design-to-dev handoff time by 40%. Mentor two junior designers.
2022 — Present
Product Designer
Fernway Labs
Designed onboarding and billing flows for a B2B SaaS product, contributing to a 25% lift in trial-to-paid conversion. Partnered closely with engineering on a component library used company-wide.
2019 — 2022
Projects
Atlas Design System
2023A component library and token set adopted by twelve product teams. Documented, versioned, and shipped with codemods so upgrades never blocked a release.
Visit ↗Onboarding, rebuilt
2021Cut a nine-step signup to three by moving verification after first value. Trial-to-paid conversion rose 25% in the quarter that followed.
Education
B.F.A. in Interaction Design
Rhode Island School of Design
2015 — 2019
Certificates
Nielsen Norman UX Certification
NN/g
2021
Awards
Best in Show, Interaction Design
RISD Senior Showcase
2019
Languages
English
Native
Spanish
Conversational
Before you ask
Seven years turning ambiguous problems into interfaces people can use without being taught. Currently building the system twelve product teams design against.
Design systems only work when the people using them do not have to think about them.
Senior Product Designer
Most recently Senior Product Designer at Northlight, 2022 — Present.
Before that, Fernway Labs.
Lead designer for the core platform team. Shipped a unified design system adopted across 12 product surfaces, cutting design-to-dev handoff time by 40%. Mentor two junior designers.
2 roles on the resume
Atlas Design System and Onboarding, rebuilt.
A component library and token set adopted by twelve product teams. Documented, versioned, and shipped with codemods so upgrades never blocked a release.
2 projects
Design: Figma, Design Systems, Prototyping and User Research.
Frontend: React, TypeScript and Tailwind CSS.
Tools: Framer, Notion and Linear.
3 groups of skills
Tell me what you are building
Austin, TX
