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Hi, my name is Maya Ellison.
Seven years turning ambiguous problems into interfaces people can use without being taught. Currently building the system twelve product teams design against.
I started out doing brand work and kept drifting toward the parts nobody wanted to own — the empty states, the error copy, the eighth screen in a flow.
Most of what I do now is making decisions once so that other people do not have to make them twelve times.
Lead designer for the core platform team. Shipped a unified design system adopted across 12 product surfaces, cutting design-to-dev handoff time by 40%. Mentor two junior designers.
A component library and token set adopted by twelve product teams. Documented, versioned, and shipped with codemods so upgrades never blocked a release.
View ProjectCut a nine-step signup to three by moving verification after first value. Trial-to-paid conversion rose 25% in the quarter that followed.
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RISD Senior Showcase
